Pantene Newsroom

Pantene & Seventeen Partner for the First-Ever National Donate Your Hair Day

Hair donations to benefit the Pantene Beautiful Lengths program

Friday, March 23, 2012 10:30 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"We are continually impressed by the dedication people nationwide have shown to the Pantene Beautiful Lengths program. We want to kick off an annual day that will capture the attention, and the hair, of the nation in a big way"

CINCINNATI--(BUSINESS WIRE)--Pantene and Seventeen Magazine have teamed up to host the first-ever National Donate Your Hair Day on April 27, benefiting the Pantene Beautiful Lengths program (#beautifullengths). This will be the first annual day of giving where people nationwide are encouraged to cut and donate their hair to Pantene Beautiful Lengths.

Created in 2006, Pantene Beautiful Lengths inspires people to grow, cut and donate their healthy hair to create free, real-hair wigs for women who have lost their hair due to cancer treatments. To date, Pantene Beautiful Lengths has received more than 311,000 hair donations from generous men, women, and children. The American Cancer Society distributes the wigs through their nationwide network of wig banks at no cost. Since the start of the program, more than 18,000 real-hair wigs have been provided to female cancer patients.

In celebration of the inaugural National Donate Your Hair Day, Pantene and Seventeen will host an event at the Rita Hazan Salon in New York City. Pantene Celebrity Hair Stylist Danilo will be at the salon to support the hair donors and offer makeovers. In addition to the New York City event, salons nationwide will be participating by hosting their own events and offering discounted or free haircuts to those donating on this day. National Donate Your Hair Day participants are encouraged to show off their new, feel-good cuts by tweeting at @seventeenmag using the following hashtag: #17donateyourhair.

The April issue of Seventeen, on newsstands now, includes a special feature on the ultimate tricks for a great cut so everyone can head into the salon with confidence. One lucky Seventeen reader will win a trip to attend the NYC event. For details on how to enter, check out seventeen.com/donateyourhair.

“We are continually impressed by the dedication people nationwide have shown to the Pantene Beautiful Lengths program. We want to kick off an annual day that will capture the attention, and the hair, of the nation in a big way,” says Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble. “We want to celebrate the hundreds of thousands of people who have already donated their hair to this amazing cause and encourage many more to donate on this day. We are thrilled that Seventeen Magazine has partnered with us to support National Donate Your Hair Day.”

The partnership between Pantene and Seventeen Magazine is a natural fit. Seventeen Magazine encourages young women to have confidence in who they are through their insightful features each month. This is this same message that the Pantene Beautiful Lengths program and National Donate Your Hair Day convey – that with one small act, anyone can help a woman regain her confidence when undergoing cancer treatment.

“Our 13 million readers love their hair, but it’s even more important for them to give back in the world,” says Ann Shoket, Editor-in-Chief of Seventeen Magazine. “We are thrilled to partner with Pantene on such an important program. If you can’t donate hair, you can organize a cutting event at your local salon or just hold the hand of friend as she cuts her hair. Every action, large or small, can make a huge difference in the life of a woman battling cancer.”

For more information about National Donate Your Hair Day, the Pantene Beautiful Lengths program, how to get involved, and list of participating salons, please visit www.seventeen.com/donatehair or www.facebook.com/PanteneNA.

The requirements to donate hair to Pantene Beautiful Lengths are:

1. Each hair donation must be at least 8 inches long.

2. Hair may be colored with vegetable dyes, rinses and semi-permanent dyes. It cannot be bleached, permanently colored or chemically treated.

3. Gray hair is difficult to use in the wig-making process, so hair may not be more than 5% gray at the time of donation.

To see exclusive Pantene Beautiful Lengths content become a fan on Facebook at www.facebook.com/PanteneNA, follow us on Twitter at http://twitter.com/Pantene and visit the Pantene Beautiful Lengths blog http://beautifullengths.wordpress.com/.

ABOUT SEVENTEEN

Seventeen (seventeen.com) is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health, and entertainment, as well as offers information and advice on the complex real-life issues that young women face every day. Readers can interact with the brand on the digital front with the Seventeen Ultimate Fashion Flipbook iPhone app as well as with the monthly edition of the magazine on the iPad. In addition to its US flagship, Seventeen publishes 13 editions around the world. Seventeen is published by Hearst Magazines, one of the nation’s largest diversified communications companies. Once it completes its acquisition of Lagardère SCA’s 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 US titles. Hearst Magazines is the largest publisher of monthly magazines in the US (ABC 2011) and reaches 87 million adults (spring 2011 MRI). Follow Seventeen on Twitter at @seventeenmag.

ABOUT PANTENE BEAUTIFUL LENGTHS:

Pantene is a brand that knows the importance of healthy, beautiful hair, and the impact that it has on a women’s sense of self. That’s why in July 2006, Pantene created Pantene Beautiful Lengths, a campaign that inspires people to grow, cut and donate their healthy hair to make free real-hair wigs for women who have lost their hair due to cancer treatments.

Since the program began, celebrities such as Diane Lane and two-time Oscar winner Hilary Swank have proudly donated their hair to the cause, attracting the hearts and the hair of women, men and children across the US. Regardless of whether individuals donated in a private gesture at their local salon, or joined others in the phenomenon of community cutting events, their generosity has resulted in nearly 300,000 ponytail donations and the distribution of more than 18,000 free, real-hair wigs.

The American Cancer Society distributes Pantene Beautiful Lengths wigs through their nationwide network of wig banks at no cost, and is the sole distributer of all the campaign’s wigs. You can find out the availability of Pantene Beautiful Lengths wigs by calling the American Cancer Society at 1-877-227-1596.

ABOUT PANTENE PRO-V:

The Pantene Pro-V line includes customized collections to help provide all women with healthy, beautiful hair: Customized Solutions, Nature Fusion, Restore Beautiful Lengths, Relaxed & Natural, Classic and Expressions. Pantene Pro-V products are available at drug stores, food stores and mass merchandisers. Suggested retail prices for products range from $3.99 to $6.99 each.

ABOUT P&G BEAUTY & GROOMING:

P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brand.

Contact:

DeVries Public Relations
Kristina Jacobs, 212-891-0428
kjacobs@devries-pr.com
or
Clare Brown, 212-891-0472
cbrown@devries-pr.com